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        <title><![CDATA[Nile Rodgers: Diana Ross didn’t know ‘I’m Coming Out’ was ‘a gay thing’]]></title>
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            <media:title type="html">Nile Rodgers: Diana Ross didn’t know ‘I’m Coming Out’ was ‘a gay thing’</media:title>
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        <content:encoded><![CDATA[<p>When Diana Ross wanted to turn her legendary music career &#8220;Upside Down&#8221; at the dawn of the &#8217;80s, she enlisted the Chic production team of Nile Rodgers and Bernard Edwards.</p><p>&#8220;That was our very first time ever producing a star,&#8221; says Rodgers. &#8220;Not only was it a star, it was, like, <em>the</em> star.&#8221;</p><p>But Rodgers and Edwards helped make that superstar shine brighter than ever: Ross&#8217; classic &#8220;Diana&#8221; album — released 40 years ago on May 22, 1980 — went on to become the best-selling LP of her career with hits such as &#8220;Upside Down&#8221; and <strong>the gay anthem &#8220;I&#8217;m Coming Out.&#8221;</strong> And perhaps more significantly, it set the twirling template for all of the diva dance-pop that would come after that, from Madonna and Janet Jackson to Beyoncé.</p><p>It was a tricky, transitional time for Ross at the beginning of the post-disco era. &#8220;The disco era ended in the summer of &#8217;79, and she came out the next year,&#8221; says Rodgers. &#8220;So we had to make a record that wasn&#8217;t disco.&#8221;</p><p>Rodgers and his late partner, Edwards, had proven themselves to be disco dynamos, producing hits such as &#8220;Le Freak&#8221; and &#8220;Good Times&#8221; for <strong>their own group Chic,</strong> as well as <strong>Sister Sledge&#8217;s smash &#8220;We Are Family.&#8221;</strong> But now they had to show that they were more than just disco, with Ross wanting to court a younger audience. &#8220;She didn&#8217;t say, &#8216;Well I&#8217;m trying to make an album for the kids,&#8217; &#8221; says Rodgers. &#8220;But she knew that&#8217;s what we were doing.&#8221;</p><figure id="attachment_15704038"  class="wp-caption aligncenter"><strong><noscript><img data- data-src="/uploads/2020/05/diana-ross-02.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/05/diana-ross-02.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/05/diana-ross-02.jpg" /></strong><figcaption class="wp-caption-text"><span>Diana Ross</span><span class="credit">United Archives via Getty Images</span></figcaption></figure><p>To that end, Rodgers and Edwards &#8220;interviewed&#8221; Ross before writing a note of music. &#8220;For two days she told us her life story, as if we were writing a magazine article,&#8221; says Rodgers. &#8220;And then we went and we wrote the album. Basically, the reason why it&#8217;s just [called] &#8216;Diana&#8217; is it&#8217;s a documentary.&#8221;</p><p>The first single &#8220;Upside Down,&#8221; which went No. 1, came directly out of those conversations: &#8220;Those were her words actually,&#8221; says Rodgers. &#8220;She said that she just wanted to turn her whole career upside down, and that was in our notes. But we thought that it would be more powerful in a romantic setting, so we wrote &#8216;Upside down, boy you turn me.&#8217; And she flipped when she heard it.&#8221;</p><figure id="attachment_15704022"  class="wp-caption alignright"><strong><noscript><img data- data-src="/uploads/2020/05/diana-ross-03.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/05/diana-ross-03.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/05/diana-ross-03.jpg" /></strong><figcaption class="wp-caption-text"><span>Diana Ross in 1080 holding her single, &#8220;Upside Down,&#8221; from the &#8220;Diana&#8221; album.</span><span class="credit">Getty Images</span></figcaption></figure><p>&#8220;I&#8217;m Coming Out,&#8221; the second single, was inspired after Rodgers saw a bunch of &#8220;Diana Ross impersonators&#8221; in the bathroom at GG&#8217;s Barnum Room, a predominantly transgender club in midtown Manhattan. &#8220;All of a sudden a lightbulb goes off in my head,&#8221; he says. &#8220;I had to go outside and call Bernard from a telephone booth. I said, &#8216;Bernard, please write down the words: &#8216;I&#8217;m coming out.&#8217; And then I explained the situation to him.&#8221;</p><p>Ross immediately loved the song, connecting with the empowering lyrics: &#8220;The time has come for me to break out of this shell/I have to shout that I am coming out.&#8221; &#8220;But she didn&#8217;t understand that that was a gay thing, that that was a person saying, &#8216;I&#8217;m coming out of the closet,&#8217; &#8221; says Rodgers. &#8220;She didn&#8217;t even get that.&#8221;</p><p>At least not until Ross played the song for <strong>influential WBLS DJ Frankie Crocker</strong>. &#8220;He thought that that would be Diana saying that she was gay,&#8221; says Rodgers.</p><p>But Rodgers convinced the singer to stick with the song anyway, selling it as the perfect concert opener to make a regal entrance for the rest of her life. &#8220;I said, &#8216;Diana, this song is gonna be your coming-out song. We think of you as our black queen,&#8217; &#8221; he says. &#8220;And I even wrote a [horn] fanfare. I explained to her that it&#8217;s just like when the president comes out and they play &#8216;Hail to the Chief.&#8217; &#8221;</p>]]></content:encoded>
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