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        <title><![CDATA[NBCU ends Roku dispute over Peacock app after threatening to pull channels]]></title>
        <atom:link href="https://usagag.com/2020/09/18/nbcu-ends-roku-dispute-over-peacock-app-after-threatening-to-pull-channels/" rel="self" type="application/rss+xml" />
        <link>https://usagag.com/2020/09/18/nbcu-ends-roku-dispute-over-peacock-app-after-threatening-to-pull-channels/</link>
        <lastBuildDate>Fri, 18 Sep 2020 21:47:11 +0000</lastBuildDate>
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            <media:title type="html">NBCU ends Roku dispute over Peacock app after threatening to pull channels</media:title>
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        <content:encoded><![CDATA[<p>NBCUniversal has reached a deal with Roku over its refusal to carry the media giant&#8217;s new Peacock video app on its platform.</p><p>Sources close to negotiations said late Friday that an official statement is expected in the next few days. The hold-up is due to the fact that details surrounding the launch of the Peacock on the Roku are still being worked out, sources said.</p><p>The deal comes a day after&nbsp;<strong>NBCU threatened to pull more than 11 of its channels from Rok</strong>u&nbsp;by Saturday morning, if it did not carry its new service.</p><p>Up until Friday, NBC’s Peacock — which includes programming from its NBC network and NBC News, as well as flicks from its Universal Pictures studio —&nbsp;had been unable to secure spots on Roku and Amazon’s Fire TV since it&nbsp;<strong>launched its service on July 15</strong>.</p><p>Late Thursday, Roku told NBC that it planned to pull channels including Bravo, CNBC, E!, NBC News and MSNBC in a dispute that was sparked by a tussle over advertising revenue.</p><p>While NBCU wants to make money from ads on Peacock,&nbsp;<strong>Roku’s website</strong>&nbsp;indicates the platform takes 20 percent of sign-up fees from its partners, as well as control of 30 percent of ad inventory.</p><p>It is unclear if the two parties modified those terms to reach a deal.</p><p>Nonetheless, the placement of&nbsp;Peacock, which is&nbsp;<strong>free to watch with commercials or $9.99 a month without ads</strong>,&nbsp;on Roku will give it access to over 40 million eyeballs.</p><p>Peacock hopes to cash in on that broader audience while rivals like&nbsp;AT&amp;T’s fledgling streaming service, HBO Max,&nbsp;<strong>struggles for meaningful growth</strong>. Currently, HBO Max&nbsp;is in&nbsp;<strong>similar negotiations</strong> to be included on streaming platform giants, Roku and Amazon.</p>]]></content:encoded>
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