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        <title><![CDATA[Microsoft pulls ad featuring Marina Abramović over conspiracy theory]]></title>
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            <media:title type="html">Microsoft pulls ad featuring Marina Abramović over conspiracy theory</media:title>
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        <content:encoded><![CDATA[<p>Microsoft nixed a commercial featuring Marina Abramović after a bogus conspiracy theory surfaced that the performance artist was involved with Satanism.</p><p>Abramovic had been featured in the advertisement for a Microsoft headset <strong>called the Hololens 2</strong> — which allows the user to see digital imagery with the outside world.</p><p>In the spot, the artist discussed her new mixed reality project and interviewed the CEO of Christie&#8217;s auction house.</p><p>&#8220;I believe that art of the future is art without objects,” says Abramović in the <a href="https://twitter.com/joslyne_raquel/status/1249497970900226051" target="_blank" rel="noopener noreferrer">now-deleted YouTube clip</a>.</p><p>&#8220;This is just pure transmission of energy between the viewer and the artist. To me, mixed reality is this answer.&#8221;</p><p>The ad, however, garnered 24,000 dislikes amid an online outcry over alleged Satanism, <strong>reported first by Artnet</strong>.</p><p>Conspiracy theorist Alex Jones — who is alleged to have <strong>sold bogus coronavirus cures</strong> — likely started the outcry when he addressed the conspiracy on his show.</p><p>“Would a tech company really want a Luciferian individual like her to be the face of their new mixed reality device because of her art?” he said.</p><p>Microsoft quickly succumbed to the pressure and pulled the video.</p><p>Abramović became a target of right-wing conspiracies in 2016 after the internet alleged to uncover the artist’s ties to Satanism.</p><p>At the time, she defended herself when asked about the ludicrous conspiracy theory.</p><p>“I’m outraged because this is taken completely out of my context,&#8221; she said at the time.</p><p>&#8220;Anybody who wants can read my memoirs and find out that [my work] is far away from Satanism.”</p>]]></content:encoded>
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