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        <title><![CDATA[McDonald’s accuses Australia’s Burger King of ripping off Big Mac]]></title>
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        <link>https://usagag.com/2020/09/03/mcdonalds-accuses-australias-burger-king-of-ripping-off-big-mac/</link>
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            <media:title type="html">McDonald’s accuses Australia’s Burger King of ripping off Big Mac</media:title>
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        <content:encoded><![CDATA[<p>Australia&#8217;s Burger King franchise is selling a burger that looks suspiciously similar to the Big Mac — and McDonald&#8217;s isn&#8217;t lovin&#8217; it.</p><p>The fast-food giant has sued Aussie rival Hungry Jack&#8217;s for ripping off its signature sandwich with a new double-decker offering called the &#8220;Big Jack,&#8221; reports say.</p><p>In an Aug. 28 lawsuit, McDonald&#8217;s asked Australia&#8217;s federal court to cancel Hungry Jack&#8217;s trademark for the new burger over concerns that consumers might confuse the two, the <strong>Sydney Morning Herald reported</strong>.</p><p><span >The lawsuit claims Hungry Jack&#8217;s &#8220;deliberately adopted or imitated&#8221; the Big Mac’s “distinctive appearance or build&#8221; with the <strong>Big Jack</strong>, which the chain started selling in July, according to the paper. The burgers have essentially identical ingredients: Two beef patties, lettuce, cheese, onions, pickles and &#8220;special sauce&#8221; served up on a sesame seed bun.</span></p><p>McDonald&#8217;s also accused Hungry Jack&#8217;s of registering the Big Jack trademark in November &#8220;in bad faith&#8221; and refusing to heed demands that the chain stop selling the burger, <strong>according to The Guardian</strong>.</p><p>McDonald&#8217;s argues in the lawsuit that Hungry Jack&#8217;s customers &#8220;would be deceived into thinking, or alternatively would be caused to wonder whether it might not be the case,&#8221; that they were actually eating a product linked to McDonald&#8217;s, The Guardian reported.</p><p>The complaint also calls for damages and the destruction of all promotional materials for the Big Jack or the &#8220;Mega Jack,&#8221; a larger version of the sandwich, according to the outlet.</p><p>Hungry Jack&#8217;s did not immediately respond to a request for comment Thursday morning. But the chain <strong>told Reuters</strong> that it could not comment on the case because it &#8220;has not been served any formal documents from the court.&#8221;</p><p>McDonald&#8217;s also did not immediately respond to a request for comment Thursday.</p><p>Billionaire Jack Cowin started Hungry Jack&#8217;s in 1971 as the Australian franchise of Burger King. The Florida-based fast-food chain uses a different name in Australia because its existing name had already been trademarked by another business.</p>]]></content:encoded>
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