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        <title><![CDATA[Mattel&#8217;s Barbie &#8216;Extra&#8217; dolls with diverse body types, skin tones go on sale]]></title>
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            <media:title type="html">Mattel&#8217;s Barbie &#8216;Extra&#8217; dolls with diverse body types, skin tones go on sale</media:title>
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						<p>&#8220;Extra, extra, read all about it,&#8221; hypes Barbie in her new over-the-top pink furry coat and high-waisted jeans.</p>
<p>Mattel is all about embracing the Barbie mantra &#8220;you can be anything,&#8221; and the <strong>new line of Barbie Extra dolls</strong> — out this week — reflects the consumer, no matter their race, size or style.</p>
<p>&#8220;Barbie is at her best when she connects to culture and Barbie Extra does just that from the name, down to every detail and accessory,&#8221; said Kim Culmone, global head of design for Barbie and fashion dolls at Mattel, in an emailed statement to Reuters.</p>
<p>The classic Barbie was launched in 1959 as a doe-eyed, impossibly busty and narrow-waisted blue-eyed doll in a zebra-striped swimsuit. Parents and feminists have long criticized Barbie&#8217;s original shape as setting an unrealistic body image for girls, despite modifications over the years.</p>
<p>Now, the more inclusive Barbie Extra collection has five different dolls that are being sold at Walmart, Amazon and Target. Some, such as <strong>Doll No. 2</strong> and <strong>Doll No. 4</strong>&nbsp; are curvier than the typical version, and others represent different races, <strong>such as Doll No. 1</strong> and <strong>Doll No. 5</strong>.</p>
<p>The whole collection was released on Nov. 16, and many styles are already sold out of their pre-order stock. Retailers such as Walmart currently have the blond Barbie (<strong>Doll No. 3</strong>) and the two-toned pink-and-purple haired <strong>Doll No. 2</strong> in stock, and Amazon has the same selection. Target will also carry the dolls, but were sold out at publishing time.</p>
<p>This comes as no surprise, as sales of the 62-year-old doll <strong>surged 29 percent during the COVID-19</strong> lockdown, notching their best performance in at least two decades in the most recent quarter. The El Segundo, Calif.-based toy giant reported in October that fierce demand for Barbies through summer’s end helped fuel a hefty 10 percent increase in overall revenues to $1.6 billion for the quarter ended Sept. 30.</p>
<p><strong>Toys and games are among the few bright spots</strong> in an otherwise bleak retail landscape during the pandemic as parents look for ways to entertain their house-bound kids.</p>

<figure id="attachment_16640316"  class="wp-caption aligncenter"><strong><img  data-src="/uploads/2020/11/18/mattel-8217-s-barbie-8216-extra-8217-dolls-with-diverse-body-types-skin-tones-go-on-sale-0.jpg" /></strong><figcaption class="wp-caption-text"><span>The <strong>Barbie Extra Doll No. 1 </strong>comes with a rainbow coat and a pet poodle.</span><span class="credit">Amazon</span></figcaption></figure>
<p>&#8220;Even their pets are oh so EXTRA! Each doll is paired with a pet that has its own style and personality,&#8221; reads the product page.&nbsp; Blond Doll No. 3 is accompanied by a pet pig that has a removable unicorn horn and wings and a cloud bed when playtime is done for the day. Doll No. 5 is the proud owner of twin cats, each with a crown.</p>
<p>The new Extra dolls also feature more mobility for play and posing. They have more &#8220;joints&#8221; in the arms and legs to emulate more natural movements, and the body, face and hair of the dolls have been modeled to reflect different shapes, races and sizes.</p>
<p>This shift to inclusivity isn&#8217;t new for the Barbie brand, having come a long way from that early model with blue eyes and tiny waist. The newer dolls, including the Extra collection, now feature seven different skin tones, 22 eye colors, and a variety of hairstyles and textures. Body types have also changed over the years, starting in 2016 with the release of curvy, tall and petite dolls.</p>
<p>Make sure to check back for the full collection, <strong>as the dolls make perfect holiday gifts</strong> for boys and girls of all ages. And now, boys and girls of all sizes and styles, too.</p>
<h2><strong>Barbie Extra dolls</strong>, $24.88</h2>
<figure id="attachment_16640235"  class="wp-caption aligncenter"><strong><img  data-src="/uploads/2020/11/18/mattel-8217-s-barbie-8216-extra-8217-dolls-with-diverse-body-types-skin-tones-go-on-sale-1.jpeg" /></strong><figcaption class="wp-caption-text"><span class="credit">Walmart</span></figcaption></figure>
<p>Get your hands on two of the five styles, now available at Walmart. Check back, as the retailer should have the other three dolls in stock soon. <strong>The same two models are also available on Amazon</strong>, and will also be stocked at Target.</p>
<strong>Buy Now</strong>
<figure id="attachment_16640396"  class="wp-caption aligncenter"><strong><img  data-src="/uploads/2020/11/18/mattel-8217-s-barbie-8216-extra-8217-dolls-with-diverse-body-types-skin-tones-go-on-sale-2.jpg" /></strong><figcaption class="wp-caption-text"><span class="credit">Mattel </span></figcaption></figure>
			
					
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                <dc:creator><![CDATA[GAGmen]]></dc:creator>
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