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        <title><![CDATA[Mark Cuban shells out for 20 percent stake in vegan deli]]></title>
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            <media:title type="html">Mark Cuban shells out for 20 percent stake in vegan deli</media:title>
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						<p>Mark Cuban has seen the future of vegetarian dining — and it comes with spicy mustard, sauerkraut, and a side of greasy potato chips.</p>
<p>Last November, the billionaire “Shark Tank” judge shelled out $250,000 for a 20-percent stake in Mrs. Goldfarb’s Unreal Deli — a “fine vegan meats” food startup that makes corned beef, turkey and other cold cuts from plant-based ingredients like beets and chickpeas.</p>
<p>Now, Cuban says he believes the business, which has forecasted $3 million in revenue for the current year, has the potential to hit $50 million in sales. Big distributors including Whole Foods and the Quizno’s have both begun testing the fledgling brand, he says.</p>
<p>In the case of Quizno’s, Cuban said he called the CEO and the sub-sandwich chain is now testing Unreal Deli meats in Denver and Seattle with the hopes of going national.</p>
<p>“Sales are really, really good — better than I imagined,” Cuban told The Post. “I never saw it happening this fast. In particular, we have distributors around the world now. I didn’t see that coming.”</p>
<p>The <strong>outspoken Dallas Mavericks owner</strong> — who became a vegetarian himself not long before he made his Unreal Deli investment — added that he doesn’t see publicly traded Beyond Meat being a competitor, since it is focused on veggie burgers.</p>
<p>“I see this as creating the plant-based corned-beef and pastrami markets and taking a lot of market share from plant-based turkey slices,” he said.</p>
<p>“I would always rather create a market. That’s when the home runs start.”</p>
<p>Cuban has previously invested in vegetarian startups like Alyssa’s Healthy Cookies, Nuts ’N More and New York City-based Wanna Date? fruit spreads.</p>
			
					
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