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        <title><![CDATA[Maluma talks designing VMAs 2020 look with Balmain’s Olivier Rousteing]]></title>
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            <media:title type="html">Maluma talks designing VMAs 2020 look with Balmain’s Olivier Rousteing</media:title>
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        <content:encoded><![CDATA[<p>Maluma can now add &#8220;fashion designer&#8221; to his expanding list of accomplishments.</p><p>The Colombian singer has revealed he collaborated with Balmain&#8217;s creative director Olivier Rousteing and his stylist Ugo Mozie on his 2020 VMAs performance outfit.</p><p>During Sunday&#8217;s show, <strong>he took the stage</strong> in the neon anise-green double-breasted silk suit, matching silk collarless shirt and Balmain sneakers to perform his latest single, &#8220;Hawái,&#8221; off his album &#8220;Papi Juancho.&#8221; In July, Page Six <strong>exclusively confirmed</strong> that the song is about his ex Natalia Barulích&#8217;s new relationship with soccer star Neymar.</p><p>“Olivier knows the value of bringing a story and brand to life,&#8221; Maluma, 26, said in a press release. &#8220;He visually understands the long-term goals of who I am.&#8221;</p><p>&#8220;Papi Juancho,&#8221; the name of Maluma&#8217;s new album, refers to a nickname representing his own alter ego. Maluma said Rousteing, 34, really captured the LP&#8217;s &#8220;Miami Vice&#8221; theme with this Balmain look.</p><p>&#8220;I was excited he had the vision of who ‘Papi Juancho&#8217; is and seamlessly executed this throwback &#8217;90s feel with me,&#8221; he said. &#8220;For us, it was important to bring the bright colors, good times and nostalgic feel during these unprecedented times.”</p><p>The full custom design will be part of Balmain’s Spring-Summer 2021 collection. It will debut again on Balmain’s runway show during Paris Fashion Week on Oct. 2.</p><p>What fashion&#8217;s biggest nights will look like remains to be seen amid the COVID-19 pandemic, but Maluma&#8217;s performance was <strong>pre-recorded due to coronavirus concerns.</strong></p><p>However, the &#8220;Que Pena&#8221; singer was thrilled to be back onstage after a months-long hiatus despite the new restrictions.</p><p>“Being on stage for the first time since the pandemic hit was so amazing,&#8221; he said in the release. &#8220;I felt like I was home again and I am grateful to MTV for having me back to perform since my first time at the VMAs in 2018. With my performance, I wanted to transpire uplifting energy with a vibrant set for my fans watching at home.”</p><p>Maluma <strong>took home the Moon Person</strong> for the Best Latin category for his video with J Balvin, &#8220;Que Pena.&#8221; We <strong>previously reported</strong> that it took the Colombian crooners four years to collaborate on the song due to scheduling conflicts.</p><p>Maluma said of their partnership, &#8220;As artists, we have worked hard to represent Latinos globally and tonight this win represents that united we are all stronger together for our culture.&#8221;</p>]]></content:encoded>
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