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        <title><![CDATA[Macy&#8217;s sales plunge 20% as COVID-19 threatens holiday season]]></title>
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            <media:title type="html">Macy&#8217;s sales plunge 20% as COVID-19 threatens holiday season</media:title>
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						<p>Macy&#8217;s comparable sales plummeted more than 20 percent in the last three months amid a surge in coronavirus cases that could hamstring the holiday season, the retailer said Thursday.</p>
<p>The department store giant expects sales to remain about that far below 2019&#8217;s levels for the second half of the year even though they&#8217;ve recovered since the virus forced its stores to close in the spring.</p>
<p>Macy&#8217;s executives say they&#8217;re keeping a close eye on the record-setting spike in COVID-19 cases that&#8217;s sweeping the nation ahead of Black Friday and the rest of the holiday shopping season. The US has reported more than 100,000 new infections a day for about two weeks straight, leading to renewed lockdown measures in some states.</p>
<p>&#8220;COVID is surging again across the country, and that continues to impede our recovery and international tourism and urban areas,&#8221; Adrian Mitchell, Macy&#8217;s chief financial officer, said on a Thursday <strong>conference call</strong> with investors.</p>
<p>But Macy&#8217;s bosses said they&#8217;re optimistic about posting strong holiday results after finishing the third quarter with better sales than they expected a few months ago.</p>
<p>To do that, the company has made its holiday sales events longer and put a greater emphasis on online shopping to limit the strain on its brick-and-mortar stores, where it&#8217;s implemented safety measures to protect shoppers and staff from the virus, CEO Jeff Gennette said.</p>
<p>&#8220;Like all of 2020, we know unexpected challenges and opportunities will come our way and our team is prepared to tackle them,&#8221; Gennette said on the earnings call.</p>
<p>Macy&#8217;s raked in net sales of about $4 billion during the quarter, a significant drop from $5.2 billion a year ago but slightly better than Wall Street&#8217;s estimates of about $3.9 billion. The performance was helped by a 27 percent year-over-year jump in digital sales.</p>
<p>The company — which owns Bloomingdale&#8217;s and Bluemercury as well as its namesake chain — posted an adjusted net loss of $60 million, or 19 cents a share, for the quarter, also better the 79 cents-per-share loss that analysts expected.</p>
<p>Macy&#8217;s shares were up about 0.3 percent at $9.02 as of 11:07 a.m. Thursday after falling as much as 10 percent in early trading.</p>
<p><em>With Post wires</em></p>
			
					
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