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        <title><![CDATA[Lululemon slammed for promoting event to ‘resist capitalism’]]></title>
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        <lastBuildDate>Fri, 11 Sep 2020 15:59:37 +0000</lastBuildDate>
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            <media:title type="html">Lululemon slammed for promoting event to ‘resist capitalism’</media:title>
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        <content:encoded><![CDATA[<p>Lululemon against capitalism? Now that&#8217;s a stretch!</p><p>The trendy athleisure brand known for its pricey leggings and yoga pants drew fire this week for promoting an event teaching participants to &#8220;resist capitalism.&#8221;</p><p>Online commenters mocked the Canadian company — whose stock price has surged amid the coronavirus pandemic — after it plugged the &#8220;Decolonizing Gender&#8221; workshop hosted by Rebby Kern, a yoga instructor and Lululemon ambassador.</p><p>Lululemon featured an ad for Kern&#8217;s Sept. 17 workshop aiming to &#8220;unveil historical erasure &amp; resist capitalism&#8221; in a <strong>Sept. 5 Instagram post</strong> that also promoted four other &#8220;members of our collective.&#8221;</p><p>Critics slammed the post as ironic and hypocritical, given that Lululemon couldn&#8217;t sell its <strong>$138 tights</strong> or <strong>$148 jogger pants</strong> if it weren&#8217;t operating in a capitalist society.</p><p>&#8220;LMAO &#8216;resist capitalism&#8217; what do you think your entire business is predicated off of?&#8221; one Instagram commenter wrote. &#8220;I don&#8217;t see you giving away pants for free&#8230;or even selling them at an affordable cost.&#8221;</p><p>&#8220;How exactly does a publicly traded company resist capitalism?&#8221; Chris Manning <a href="https://twitter.com/Manning4USCong/status/1303795611683045376" rel="noopener noreferrer" target="_blank">tweeted</a>. &#8220;Will they be delisting from the stock market and changing their business model to a worker&#8217;s co-op?&#8221;</p><p>On Friday, Lululemon noted that the event was organized by a brand ambassador. It removed the post from the company&#8217;s <strong>Instagram page</strong>&nbsp;late Friday morning.</p><p>&#8220;<span lang="EN-CA">This&nbsp;is not a lululemon forum and it does not represent the company’s views,&#8221; a company spokesperson said in a statement.</span></p><p><span >Kern did not immediately respond to a request for comment Friday.</span></p><p>Lululemon made the Instagram post three days before it <strong>reported</strong> a $489.5 million gross profit for the second quarter thanks to a 155 percent spike in net direct-to-consumer revenue. The recent growth came as the COVID-19 pandemic led hunkered-down consumers to eschew office wear for comfier clothes.</p><p>The Vancouver-based retailer has also seen its stock price climb nearly 40 percent since early March to close at $320 on Thursday.</p><p>CEO Calvin McDonald has stood by the brand&#8217;s steep prices for its high-end casual wear last year, <strong>telling The Wall Street Journal</strong>&nbsp;that there was &#8220;no need&#8221; to cut them.</p>]]></content:encoded>
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