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        <title><![CDATA[Lululemon apologizes after backlash over exec’s ‘bat fried rice’ shirt]]></title>
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            <media:title type="html">Lululemon apologizes after backlash over exec’s ‘bat fried rice’ shirt</media:title>
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        <content:encoded><![CDATA[<p>Lululemon apologized Tuesday after a clueless executive promoted a T-shirt design for &#8220;bat fried rice&#8221; that drew accusations of anti-Asian sentiment amid the coronavirus pandemic.</p><p>Senior global art director, Trevor Fleming, had shared a T-shirt on his Instagram page Sunday that showed a Chinese takeout box and pair of chopsticks with bat wings.</p><p>The apparel, which was being sold by California artist Jess Sluder under the name “bat fried rice,” was also promoted on her Instagram page for $60.</p><p>In a deleted post, Sluder showed off the &#8220;quarantee&#8221; saying, “Where did COVID-19 come from? Nothing is certain, but we know a bat was involved.”</p><p>The shirt caught the attention of critics who called out the design for promoting racism.</p><p>&#8220;There have been 100+ daily attacks on Asian Americans since the start of #COVID19,&#8221; <a href="https://twitter.com/yehwho/status/1251980403461599232" target="_blank" rel="noopener noreferrer">wrote one user on Twitter</a> along with photos of the T-shirt. &#8220;To see people adding to the hurt &amp; racism hurts my heart.&#8221;</p><p>Responding to a customer on Instagram, Lululemon said that they &#8220;acted immediately, and the person involved is no longer an employee.&#8221;</p><p>&#8220;We want to apologize that an employee was affiliated with promoting an offensive t-shirt,&#8221; the brand said in another comment Tuesday morning. &#8220;We hold our values at our core and find the image and post inexcusable.&#8221;</p><p>The fitness apparel brand added that the controversial shirt was not its product.</p><p>Fleming and Sluder did not respond to requests from Reuters for comment.</p><p><em>With Post Wires</em></p>]]></content:encoded>
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