“I’m thrilled to finally share Lauren Conrad Beauty!” the reality star-turned-fashion designer said in a statement. “We’ve been working for years to create a line that’s clean, environmentally friendly, ethically sourced and vegan — and all available at accessible price points without sacrificing quality.”

The first five products from the brand, all priced under $30, reflect Conrad’s own classic, feminine aesthetic and come in recyclable pale pink packaging. There’s a lipstick in four shades, a black liquid eyeliner, three shades of lip gloss, a lip and cheek tint and a liquid highlighter.

Of course, these are only the start; the “Laguna Beach” star told Cosmopolitan that Lauren Conrad Beauty is “going to be expanding quite a bit,” with skincare coming soon. “I’ve been testing our formulas for a while now — I wanted to use them longterm to make sure I was happy with everything,” she said.

“We’ll be launching a cleanser, a toner mist, and a vitamin C oil, which I really love. I’ve had melasma for years, so I have a lot of discoloration on my face. Anything that brightens, I’m really excited about.”

Until then, shop Lauren Conrad Beauty’s inaugural products below — and get ready to cry some mascara tears of joy.

Lauren Conrad Beauty The Liquid Eyeliner ($20)

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Lauren Conrad Beauty The Lipstick ($20)

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Lauren Conrad Beauty The Lip & Cheek Tint ($20)

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Lauren Conrad Beauty The Liquid Highlighter ($26)

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Lauren Conrad Beauty The Lip Gloss ($18)

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