While on vacation for the Fourth of July, 22-year-old Kylie posted a photo of herself wearing Loud Brand Studios’ “Vashtie” dress ($144), a ruched body-con style featuring a sexy, stretchy fishnet bodice.

Initially, Kylie didn’t tag the brand in her post, which a Twitter user felt was an intentional decision.

“Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black owned brand, and now limiting her comments. [clown face emoji] @LoudBrndStudios is the designer!” wrote Zoey.

Kylie responded almost immediately and denied Zoey’s allegation.

“ok this is just a reach. why would i ever REFUSE to tag a brand and block comments. this is completely false,” the star tweeted. “i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out @LoudBrndStudios.”

A source also told Page Six Style that Kylie rarely tags brands on Instagram unless it’s her own company or a designer she’s modeling for an editorial spread.

Kylie went back to her post and added the tag and also promoted the brand on her Instagram Story. Loud Brand Studios certainly noticed the increased attention they were receiving — their entire website is now sold out — and expressed their gratitude to the Kylie Cosmetics founder.

“Hi guys!!!! We are so overwhelmed with the outpouring of love wow !!! We are so grateful for Jill [Jacobs, the star’s stylist] and Kylie because this has really changed things for us so excited to be featured on her platform how amazing !!! Thank you so much Jill and Kylie,” the brand tweeted.

A rep for Kylie declined to comment, but directed us to her socials.

A rep for Loud Brand Studios didn’t immediately return Page Six Style’s request for comment.