The 37-year-old reality star, who already has a line of sparkling hard tea called Loverboy, says his new drink, which will sell in a pack of 12, is “a premium product.”

“The goal was to launch it at some point while the show was airing. It had nothing to do with the pandemic,” Cooke told Page Six on Thursday. “Of course, being locked down … It’s like, ‘Wow, I’d love a $15 drink that my mixologist just whips up for me, but, A. I don’t drag myself to three different stores to get the ingredients and, B. I’m not going to spend 20 minutes making it. I’m just gonna crack open a beer, rose or even a sparkling hard tea.’ So it’s worked well that it kind of fell upon the lockdown.”

Acknowledging the hefty price tag however, he added, “A lot of people are like, ‘What the f–k? Like, I just got fired and you’re trying to charge almost six dollars a can?’ So that part of the timing sucks.”

Cooke explained the price was out of his control though because he’s fronting the entire cost of making and selling the drink.

The Bravolebrity told us he created the new drink to be a substitute for the sugar-laden Aperol Spitz. Cooke says his product only has two grams of sugar, while the summer go-to has 15-20 grams, which gives you a “gnarly hangover whether you know it or not.”

And while initially he set out to make a healthier version of an Aperol Spritz, he said, “It’s literally impossible. It’s syrup. It’s artificially colored, artificially flavored with unknown ingredients that they cover up because they say, ‘It’s a secret 1919 recipe.’ But in reality, you just never want to know what’s in Aperol.”

Now that he’s finessed his perfect drink, he tapped “Vanderpump Rules” star Stassi Schroeder to be the first person to try it on Instagram Live tonight at 9:30 p.m. ET. As her fans know, she is a devout Aperol Spritz drinker.

Loverboy Spritz is available to purchase online now, but will not ship until April 20.