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        <title><![CDATA[Kohl’s removes Jennifer Lopez, seven other brands from stores]]></title>
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            <media:title type="html">Kohl’s removes Jennifer Lopez, seven other brands from stores</media:title>
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        <content:encoded><![CDATA[<p>Kohl’s said the coronavirus crisis would have a material impact on results this year as it removed eight brands including Jennifer Lopez, Juicy Couture and Popsugar from its stores and warned demand for women’s apparel would remain weak.</p><p>Shares in the department store chain, which shut stores across the US due to lockdowns to halt the pandemic, were down 6.5 percent in mid-afternoon trading after it reported a bigger-than-expected first-quarter loss.</p><p>The mid-priced chain reported a 24 percent surge in online sales in the quarter and more than 60 percent in April and said it had now reopened nearly half its US stores as lockdowns eased.</p><p>For the quarter ended May 2, however, net sales fell about 44 percent, to $2.16 billion, and the company reported a net loss of $541 million.</p><p>Excluding items, it lost $3.20 per share, far worse than forecasts of a $1.80 loss, according to Refinitiv data.</p><p>“Our financial performance, like many other retailers, will be materially impacted by COVID-19 in 2020,” Chief Executive Michelle Gass said on a post-earnings call.</p><p>The results follow bankruptcy filings by peers <strong>J.Crew</strong>, <strong>Neiman Marcus</strong> and <strong>JCPenney</strong> on the back of huge losses racked up in the two months since US states began issuing stay-at-home orders.</p><p>Kohl’s had been struggling in women’s apparel even before the pandemic as consumers shifted to online shopping and fast-fashion brands.</p><p>“Exiting them [the 8 brands] will create focus and clarity on the brands that will continue,” Gass said. “We’re still highly committed to the women’s business. In the short term, we’re facing some challenges here.”</p><p>Kohl’s, which has partnered with Jennifer Lopez for about a decade and began selling Juicy Couture in stores in 2014, will also cease selling Dana Buchman, Mudd, Candie’s, Rock And Republic and Elle.</p>]]></content:encoded>
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