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        <title><![CDATA[How Miley Cyrus helped make Wildflower’s phone cases a Hollywood hit]]></title>
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            <media:title type="html">How Miley Cyrus helped make Wildflower’s phone cases a Hollywood hit</media:title>
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        <content:encoded><![CDATA[<p>When you&#8217;re sharing your mirror selfies with an audience of millions, it&#8217;s not enough just to have a great outfit — your smartphone&#8217;s got to look stylish, too.</p><p>And for many celebrities, from Bella Hadid to Dua Lipa, that means a <strong>Wildflower</strong> case. The brainchild of Los Angeles sisters Devon and Sydney Carlson, the tech accessories brand was born in 2012, when the duo had a life-changing encounter with Miley Cyrus at the local mall.</p><p>&#8220;We went out to dinner with our parents, and my sister and I got up to use the bathroom. While we were waiting in line, Miley Cyrus walked out of the bathroom stall,&#8221; Devon, now 25, told Page Six Style. &#8220;Back then, being 17, I was absolutely obsessed with Miley; I thought that meeting her would make my life complete.&#8221;</p><p>The elder Carlson sister quickly mustered up the courage to ask her idol for a picture. &#8220;Sydney took a photo of us, and Miley asked where she got her phone case. My mom had handmade them for us for Easter, using fabric and studs,&#8221; she continued. &#8220;She said she&#8217;d never seen anything like it.&#8221;</p><div ><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/kFYbeKp5JJ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" ><p><script src="https://platform.instagram.com/en_US/embeds.js" async="async"></script></p><div > <strong></p><div ><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div ><div > View this post on Instagram</div></div><p> </strong></p><p ><strong>A post shared by Wildflower Cases (@wildflowercases)</strong> on <time  datetime="2014-02-06T18:06:53+00:00">Feb 6, 2014 at 10:06am PST</time></p></div></blockquote></div><p>When Cyrus learned who was behind the unique design, she immediately asked to meet their mother Michelle, who just so happened to have a few more of her custom cases stashed in her bag.</p><p>&#8220;Miley came over to our table, tapped our mom on the shoulder and told her she had to start a company,&#8221; Devon said. &#8220;She ended up taking a couple of cases, and asked me what my Twitter handle was. Then, she tweeted a picture of the case, and tagged me!&#8221;</p><p>With the &#8220;Wrecking Ball&#8221; singer having turned the spotlight on their family, the Carlsons wasted no time in moving forward with their business plan. &#8220;We came up with the name Wildflower on the drive home, set up all the social media pages — Instagram, Tumblr, Twitter, everything — and made a website,&#8221; Devon told us. &#8220;My dad’s background is in marketing and graphic design, so he was kind of the perfect guy to orchestrate.&#8221;</p><p>At the beginning, the family made each and every case by hand, often wrangling friends to help. And while they now outsource their production, they&#8217;re still directly involved in creating each and every style.</p><p>&#8220;Every design is original,&#8221; Devon said. &#8220;With most cases, we‘ll sit around my dad’s computer (he’s our in-house designer) on Photoshop and create our own prints: plaid, leopard, cow, etc. It’s fun having so much creative freedom.&#8221;</p><figure id="attachment_5269611"  class="wp-caption alignleft"><strong><noscript><img data- data-src="/uploads/2020/05/irina-shayk-wildflower-case.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/05/irina-shayk-wildflower-case.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/05/irina-shayk-wildflower-case.jpg" /></strong><figcaption class="wp-caption-text"><span>Irina Shayk clutches her Wildflower case on the streets of NYC.</span><span class="credit">Splash News</span></figcaption></figure><p>Over the past few years, the brand&#8217;s $35 phone cases have become a hot commodity in Hollywood. Lana Del Rey and Irina Shayk both love the heavenly <strong>&#8220;Angels&#8221; style</strong>, while Halsey&#8217;s <strong>strawberry-print case</strong> makes frequent appearances on her feed. Bella Hadid&#8217;s carried styles adorned with everything from <strong>spiderwebs</strong> to <strong>tie-dye swirls</strong>, and Dua Lipa even matched her <strong>cow-print case</strong> to her outfit.</p><p>And although the founders&#8217; LA social circle and sizeable online followings have certainly helped in spreading the word about Wildflower — Sydney currently has 576,000 followers on Instagram, while Devon boasts 887,000 — the latter stresses that &#8220;our approach has always been organic&#8221; when it comes to gifting.</p><p>&#8220;Sydney and I are friends with these people who are in the spotlight, [but] never force our product on them,&#8221; Devon said. &#8220;People started using our cases and we had no idea how they got them. I remember Seventeen magazine posted about Bella Thorne using our case, and we were like, &#8216;Nobody that we know knows Bella Thorne!&#8217;&#8221;</p><p>Wildflower&#8217;s collaborations with influencers ranging from YouTuber <strong>Emma Chamberlain</strong> to singer Jesse Jo Stark have also boosted the brand&#8217;s visibility.</p><p>Their latest, which dropped Thursday, is extra-personal: The Carlsons <strong>teamed with streetwear brand PizzaSlime</strong> on three different case designs, one of which features a close-up photo of Sydney&#8217;s rolling eyes, another of Devon&#8217;s smile.</p><p>&#8220;We were very involved in the design,&#8221; 23-year-old Sydney joked.</p><figure id="attachment_5269640"  class="wp-caption alignnone aligncenter"><strong><noscript><img data- data-src="/uploads/2020/05/wildflower-cases-pizzaslime.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/05/wildflower-cases-pizzaslime.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/05/wildflower-cases-pizzaslime.jpg" /></strong><figcaption class="wp-caption-text"><span>Sydney and Devon Carlson show off two case designs from Wildflower&#8217;s PizzaSlime collaboration.</span><span class="credit">Wildflower</span></figcaption></figure><p>Next, the pair are hoping their creations conquer the world of reality TV. &#8220;If Trixie Mattel or RuPaul had our cases? I would die,&#8221; Devon gushed of her favorite drag queens. &#8220;Or any of the &#8216;Real Housewives.&#8217; But I don&#8217;t want to force anything; it has to happen naturally.&#8221;</p><p>Just like it did with Cyrus, the superstar who helped give the sisters their start. &#8220;I still to this day always wonder if Miley really knows what she did for us, what she created,&#8221; Sydney said.</p><p>&#8220;We haven’t seen or talked to Miley since that day,&#8221; Devon added, &#8220;but she&#8217;s done so much for us. We&#8217;re so grateful.&#8221;</p>]]></content:encoded>
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