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        <title><![CDATA[Hollywood reportedly casting light-skinned actors to appeal to China]]></title>
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        <lastBuildDate>Tue, 08 Sep 2020 20:12:11 +0000</lastBuildDate>
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            <media:title type="html">Hollywood reportedly casting light-skinned actors to appeal to China</media:title>
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        <content:encoded><![CDATA[<p>Hollywood is casting more light-skinned actors for major roles in movies to appeal to Chinese audiences following the Communist Party allowing more foreign films in the country, according to a report on Tuesday.</p><p>Since 2012, US filmmakers apparently became aware of the aesthetic preferences of Chinese movie-goers &#8212; who place a higher premium on light skin &#8212; a practice known as colorism, <strong>Axios reported</strong>, citing a 2017 study.</p><p>The researchers concluded that Hollywood is not only influenced by Chinese censors but by cultural preferences, as well.</p><p>The study, &#8220;<strong>Impacts of Chinese Colorism on Hollywood Castings</strong>&#8221; published by Johns Hopkins University, looked at 3,000 films between 2009 and 2015 and discovered that the flicks made after 2012 showed an 8 percent increase in the number of light-skinned actors in starring roles.</p><p>That means that &#8220;for 1 of every 3 films in this category, the film went from having 2 out of 3 as very light-skinned actors, to having 3 out of 3 very light-skinned actors,&#8221; which the study&#8217;s authors termed &#8220;light-skin shift.&#8221;</p><p>The shift happened in summer blockbusters and action movies that the Chinese government allows Chinese film-goers to see and that are created by Hollywood with the Chinese market in mind.</p><p>Other films, like horror and comedy movies &#8212; that aren&#8217;t produced with the Chinese market&#8217;s preferences taken into account &#8211;didn&#8217;t show the same shift.</p><p>The study&#8217;s author said a promotional poster for &#8220;Star Wars: The Force Awakens&#8221; in 2015 that minimized a black actor in the lead role, <strong>leading to racism allegations</strong>, prompted the examination.</p><p>&#8220;Colorism does not equate to racism. There may be significant variation in skin tones within races, and colorism may manifest within individuals of the same race,&#8221; Manuel Hermosilla and the other co-authors wrote.</p>]]></content:encoded>
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