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        <title><![CDATA[Harlem dog groomer takes biz on the road to beat COVID-19 slump]]></title>
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            <media:title type="html">Harlem dog groomer takes biz on the road to beat COVID-19 slump</media:title>
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        <content:encoded><![CDATA[<p>The coronavirus led to some ruff times for dog groomer Brian Taylor.</p><p>But Taylor, who calls himself “Dogfather of Harlem,” found a way to reinvent his business amid the pandemic: He&#8217;s taken his show on the road, transitioning from his uptown brick-and mortar-shop to a mobile van that wheels around to pamper pups.</p><p>The 37-year-old owner of the beloved <strong>Harlem Doggie Day Spa</strong> at 734 St. Nicholas Ave. — which offers daycare, boarding and walking in addition to grooming services — was initially hit hard by New York City&#8217;s shutdown.</p><p>A Sierra Leone native, Taylor started his career as a JP Morgan Chase banker, but pivoted 10 years ago to start his pooch parlor. He attracted a coterie of devoted customers in the years since. But as spring, high season for groomers, loomed, COVID-19 catastrophe struck. Office drones were working from home, while frequent fliers were grounded. Their pups, then, didn&#8217;t need daycare or boarding.</p><p>Annual sales typically hummed to the tune of over $500,000, or upwards of $40,000 a month, but the health crisis forced operations to halt.</p><p>“We went down to $10,000 [in sales] for March,” said Taylor, who closed his doors to some 4,000 active pet parents. He was also forced to lay off his entire staff of 12, including many longtimers.</p><p> <noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-7.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-7.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-7.jpg" /></p><p> Brian Taylor, who in pre-pandemic times would groom about 250 dogs per month, cares for one of his pet customers, a 12-year-old Yorkshire terrier named Jade, in his new van.</p><p class="credit">J.C. Rice</p><p> <noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-9.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-9.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-9.jpg" /></p><p class="credit">J.C. Rice</p><p> <noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-1.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-1.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-1.jpg" /></p><p class="credit">J.C. Rice</p><p> <noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-8.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-8.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-8.jpg" /></p><p class="credit">J.C. Rice</p><p> <noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-2.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-2.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-2.jpg" /></p><p class="credit">J.C. Rice</p><p> <noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-10.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-10.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-10.jpg" /></p><p> Jade&#8217;s pet parent, Latoya Westbrooks, looks on as Taylor grooms her.</p><p class="credit">J.C.Rice</p><p>A lifelong dog lover, Taylor was also concerned for the health of his charges.</p><p>“If dogs don’t get their grooming, it could lead to bad health conditions. Their coats can get matted.” At the bleakest moments, Taylor contemplated shuttering altogether. “I thought about throwing in the towel,” he admitted.</p><p>But after Paycheck Protection Program money came through, plus $25,700 and counting from <strong>a GoFundMe campaign</strong>, Taylor decided he would ride out this tough patch &#8212; literally.</p><figure id="attachment_16086780"  class="wp-caption alignnone aligncenter"><strong><noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-6.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-6.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-6.jpg" /></strong><figcaption class="wp-caption-text"><span>Tough customer Jade is satisfied after her in-van grooming.</span><span class="credit">J.C. Rice</span></figcaption></figure><p>He outfitted a van with everything to groom on the go and told his local customers he could come to them. In normal times, he personally grooms 250 dogs each month.</p><p>Then he planned a six-stop cross-country road trip to support dogs in need across the US. Pet parents who lost their jobs, for example, can still provide for their four-legged friends.</p><p>His “Pandemic Pup Relief Tour,” which is performing pro bono grooming from Manhattan to Los Angeles, is powered by a team of all-black volunteer staffers from the Black Groomers Association.</p><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/CBVd1VjFTek/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" ><p><script src="https://platform.instagram.com/en_US/embeds.js" async="async"></script><br /> <strong></p><p><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></p><p> View this post on Instagram</p><p></strong></p><p > <strong>NYC-DC-Charlotte-ATL-Dallas-LA! We have 50 black groomers from across the USA ready to donate grooming services to the pups of America! 🖤 #pandemicpuprelieftour2020</strong></p><p >A post shared by <strong> Harlem Doggie Day Spa &#8211; HDDS</strong> (@harlemdoggiedayspa) on <time  datetime="2020-06-12T12:42:08+00:00">Jun 12, 2020 at 5:42am PDT</time></p></blockquote><p>“I needed to help as many people as I can,” said Taylor, speaking from the Wilmington, NC, leg, who treated some 100 dogs there along with the help of a dozen groomers.</p><p>Oddly, leaving the city turned out to be instrumental in gaining traction for both the van and his shop.</p><p>Taylor, who’s gained a steady following on social media with some 3,000 Instagram followers <strong>for himself</strong> and almost 10,000 <strong>for Harlem Doggie Day Spa</strong>, plans to reopen his storefront when he returns from the tour &#8212; and adding free grooming for those in need once a month.</p><figure id="attachment_16086777"  class="wp-caption alignnone aligncenter"><strong><noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-3.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-3.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-3.jpg" /></strong><figcaption class="wp-caption-text"><span>Taylor hands a groomed Jade back to Westbrooks.&nbsp;</span><span class="credit">J.C. Rice</span></figcaption></figure><p>“I thought I was going to lose the business,” he said. “But we opened during the recession [in 2010]. So I thought if we survived that, we could survive this.”</p><p>A customer &#8212; the longtime owner of a King Charles dog named Carey &#8212; told him, “If something happens to me, I want you to take care of Carey.”</p><p>It was a clarion call to carry on, and the origin of his nickname: the dogfather.</p><p>“That made me realize how important I am to their lives,” Taylor said. “I’m more than a guy who loves dogs. I want to give back.”</p><figure id="attachment_16086788"  class="wp-caption alignnone aligncenter"><strong><noscript><img data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-14.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-14.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/brian-taylor-harlem-doggie-day-spa-van-mobile-grooming-14.jpg" /></strong><figcaption class="wp-caption-text"><span>When Taylor returns from his Pandemic Pup Relief Tour, he will reopen his brick-and-mortar storefront (left) in Harlem — but still use the van to be able to go directly to customers.</span><span class="credit">J.C. Rice</span></figcaption></figure>]]></content:encoded>
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