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        <title><![CDATA[FTC approves PepsiCo acquisition of Rockstar Energy for $3.85B: sources]]></title>
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            <media:title type="html">FTC approves PepsiCo acquisition of Rockstar Energy for $3.85B: sources</media:title>
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        <content:encoded><![CDATA[<p>The Federal Trade Commission has paved the way for<strong> PepsiCo to buy drink company Rockstar Energy</strong> for $3.85 billion, The Post has learned.</p><p>The regulator approved the deal — announced last month during the coronavirus pandemic — on Friday and the company is expected to close on it in the coming days, sources said.</p><p>Regulators had been reviewing the acquisition to be sure it wouldn’t reduce competition. PepsiCo owns Mountain Dew Kickstart and is also a partner in Starbucks energy drinks.</p><p>But Rockstar’s market share has fallen in recent years from almost 20 percent to less than 10 percent, which helped alleviate the FTC’s concerns, a source said. Rivals include Red Bull and Monster, which are part-owned by Coca-Cola.</p><p>Rockstar founder Russell Weiner, son of conservative talk show host Michael Savage, is not expected to play a big role under the new ownership, the source added.</p><p>The deal also opens the door to Pepsi introducing new energy drinks, sources said. As Rockstar’s distributor, PepsiCo had been barred from developing competing brands.</p><p>Mountain Dew’s Kickstart, while often is considered an energy drink, is advertised as a breakfast beverage and has less caffeine than products like Red Bull.</p><p>The FTC did not return calls.</p>]]></content:encoded>
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