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        <title><![CDATA[ESPN move puts ‘The Michael Kay Show’ on equal footing in WFAN battle]]></title>
        <atom:link href="https://usagag.com/2021/03/26/espn-move-puts-the-michael-kay-show-on-equal-footing-in-wfan-battle/" rel="self" type="application/rss+xml" />
        <link>https://usagag.com/2021/03/26/espn-move-puts-the-michael-kay-show-on-equal-footing-in-wfan-battle/</link>
        <lastBuildDate>Fri, 26 Mar 2021 19:42:16 +0000</lastBuildDate>
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            <media:title type="html">ESPN move puts ‘The Michael Kay Show’ on equal footing in WFAN battle</media:title>
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        <content:encoded><![CDATA[
						

	
		
	


<p>ESPN New York’s “The Michael Kay Show” will now go head-to-head in its budding afternoon sports radio ratings battle with WFAN’s “Carton &amp; Roberts.”</p>



<p>On 98.7 FM, the lowly-rated “Max Kellerman Show” is out from 2-3 p.m., making way for Kay to face WFAN on more equal footing. The tortured schedule that ESPN New York has had is smoothed out a bit more in this arrangement.</p>



<p>Beginning Monday, the Kay Show, which previously ran from 3-7 p.m., will go from 2-6:30 p.m. Chris Carlin will begin a half-hour earlier on 98.7 FM when ESPN doesn’t have pregame shows.</p>



<p>In the first two months of the winter ratings book, “Carton &amp; Roberts” <strong>had a lead in the 25-54 male demographic</strong> when both shows’ streams are included. The two sides dispute how to look at Nielsen Audio’s ratings. The way ESPN NY looks at it, it is winning.</p>



<p>While the ratings were a factor, the impetus of the move was the Yankees’ schedule, which features a lot of 6:30 p.m. starts at the beginning of the season. Kay, the TV voice of the Yankees on YES, would be forced to leave the program at 5:45 p.m. In this new setup, Kay will be on the show that bears his name basically throughout on those days.</p>



<p>Kay’s show has been <strong>hampered by Kellerman’s dreadful numbers</strong> in the fight with WFAN. The lead-in now will offer much less of an excuse as Bart Scott and Alan Hahn host a local/national hybrid show from noon to 2 p.m. Kellerman will still be on the often fuzzy signal of 1050 AM in New York.</p>
			 
					
						<p>This story originally appeared on: <strong>NyPost</strong> - Author:<strong>Andrew Marchand</strong></p>]]></content:encoded>
                <dc:creator><![CDATA[Andrew Marchand]]></dc:creator>
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