The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time.

“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company’s head of marketing said in a statement.

“This move is part of a larger review to ensure our company and brands reflect our people values,” the company added.

Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment.

The move comes after brands such as Aunt Jemima’s syrup and Uncle Ben’s rice have said they will would overhaul their controversial imaging amid online criticism.

Cream of Wheat, which features a black chef as their mascot, said Thursday they would review their marketing strategy.

“We understand there are concerns regarding the Chef image,” said B&G Foods in a emailed statement, adding that they “are initiating an immediate review” of the cereal brand’s packaging.

The shift in advertising comes amid widespread protests in America over police brutality and systemic racism in the United States.

With Post Wires