<![CDATA[Emily Ratajkowski and Kaia Gerber declare blond summer’s hottest haircolor]]> https://usagag.com/2020/06/26/emily-ratajkowski-and-kaia-gerber-declare-blond-summers-hottest-haircolor/ Fri, 26 Jun 2020 19:58:07 +0000 hourly 1 https://usagag.com Emily Ratajkowski and Kaia Gerber declare blond summer’s hottest haircolor Do bottle blondes have more fun?

With summer finally here and coronavirus lockdown easing up, model brunette beauties Kaia Gerber, Kylie Jenner and Emily Ratajkowski took the opportunity to debut a totally new hue.

The A-list models debuted their blonde looks within 24 hours of one another on Monday and Tuesday with Gerber, 18, kicking off the fair-haired frenzy first.

Gerber — who is Cindy Crawford’s daughter — showed off her new blonde bob Monday in Malibu while stepping out to lunch at Café Habana — which her father Rande Gerber owns. Jenner, 22, and Ratajkowski, 29, quickly followed suit, with both of them posting sexy snaps donning their new looks on Tuesday.

“I did it!!” Ratajkowski captioned a video of her light shoulder-length tresses, while thanking luxury hair care line Kérastase. The brand also announced the model as the face of their January 2021 Blond Absolu line.

The “Blurred Lines” star and bikini designer said in a statement that the dye job was a first for her. “I’ve never colored my hair or changed the length significantly in my entire life,” Ratajkowski said. “I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look. Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I’ve ever had with my look before.”

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And the inspiration for her summer shade? None other than Pamela Anderson during her “Baywatch” lady lifeguard peak. Ratajkowski posted a picture of the ’90s bombshell clad in a look oft rocked by EmRata herself — A plunging white tee (sans bra) and high-waisted cutoffs — in her Instagram stories last week.

Jenner — who is no stranger to going blonde in the past — popped her own photos showing a platinum bob lob on Instagram in nothing but a Gucci bra with the caption: “Last night” with two black hearts, a moon and stars.

The Kylie Cosmetics founder quickly posted a second one with the caption: “Too good had to do a double take.”

It’s unclear if the ladies will keep their bleached stands for good or if they’re simply having a blonde moment. Either way, bring on the beach!

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