The young star, 18, is once again proving that he takes after his gorgeous mother as one of the faces in legendary makeup artist Pat McGrath’s new campaign.

Posing seductively with Irina Shayk, Damian can be seen modeling the brand’s latest launch, Dark Star Mascara ($30), in a short film directed by famed photographer Steven Meisel.

The model’s movie-star mom couldn’t help but post the campaign on her Instagram. “Proud Mama had to post this ravishing shot of my son,” Hurley captioned her post, under which her son commented, “aaaaa iloveyouuu xxxxxx.”

Naomi Campbell — who was recently named the global face of Pat McGrath Labs — also stars in the ads, joined by Salomon Diaz, Maty Fall Diba, Leon Dame, Tess McMillan, Hudson Kroenig and Marisa Berenson.

This isn’t Damian’s first beauty campaign; he previously helped launch McGrath’s Sublime Perfection: The System trio of primer, foundation and setting powder. The 2019 ads marked his modeling debut, and he’s since been signed to Tess Model Management.