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        <title><![CDATA[Election uncertainty taking toll on online shopping]]></title>
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            <media:title type="html">Election uncertainty taking toll on online shopping</media:title>
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						<p><span >Uncertainty around Election Day has put a crimp into online shopping.</span></p>
<p><span >Consumers have spent less money on the web this week than experts had anticipated, according to a study, raising concerns that prolonged confusion and anxiety <strong>around the US presidential election</strong> could hit retailers as the holiday season cranks up.</span></p>
<p><span >Online sales during the three-day period from Sunday to Tuesday increased by 31 percent from a year ago to $6.5 billion &#8212; more than 4 percentage points less than anticipated, according to Adobe Analytics, which tracks online spending.</span></p>
<p><span >Spending on Election Day typically dips compared to the rest of the holiday shopping season. </span>Online sales were down 14 percent the day after the 2016 election, and they dropped 6 percent the day after the 2018 mid-term election.</p>
<p><span >But this year, prolonged uncertainty about the presidential voting tally could prolong the decline, Adobe said, estimating that online retail sales could drop by $300 million on Thursday alone. According to an Adobe poll, 26 percent of consumers said the outcome of the election will affect their holiday spending.</span></p>
<p><span >“Previous election cycles have shown that online growth tends to drop most notably on the day after the election,” said Taylor Schreiner, director of Adobe Digital Insights. “Once a clearer picture emerges in the coming days, we expect to see holiday shopping pick back up shortly after.”</span></p>
<p><span >Adobe predicts that online holiday sales will total $189 billion, up 33 percent from a year ago &#8212; a jump that would be equal to two year’s growth &#8212; as so much shopping has shifted to online during the pandemic.</span></p>
<p><span >If another stimulus package is passed consumers could spend an additional $11 billion, Adobe said.</span></p>
			
					
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                <dc:creator><![CDATA[GAGmen]]></dc:creator>
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