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        <title><![CDATA[eBay planning sale of classifieds arm to Norwegian firm Adevinta]]></title>
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            <media:title type="html">eBay planning sale of classifieds arm to Norwegian firm Adevinta</media:title>
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        <content:encoded><![CDATA[<p>eBay plans to sell its classified ads arm to Norwegian e-commerce firm Adevinta as it strips away segments outside its core online marketplace, a new report says.</p><p>The two companies are close to a deal that would see Adevinta buy eBay&#8217;s classifieds business in a cash-and-stock takeover that could be announced as soon as Monday, <strong>according to The Wall Street Journal.</strong></p><p>It&#8217;s uncertain how much Adevinta is planning to pay but the segment is expected to fetch at least about $8 billion — which is similar to Adevinta&#8217;s entire market value, the paper reported Monday.</p><p>Adevinta, which runs digital marketplaces in 15 countries in Europe, Latin America and North Africa, declined to comment on the reported talks. eBay did not immediately respond to a request for comment.</p><p>eBay&#8217;s stock price jumped almost 1.5 percent in premarket trading to $58.99 as of 8:30 a.m.</p><p>eBay&#8217;s classifieds business — which lets local advertisers list goods and services like on Craigslist — largely comes from Canada, Mexico, Africa, Australia and parts of Europe, according to the Journal. The unit raked in about $1 billion in revenue last year, compared with about $8.6 billion for eBay&#8217;s core marketplace where merchants list and sell products, according to the company&#8217;s latest annual report.</p><p>eBay has been slimming down to focus on the marketplace segment <strong>amid pressure from activist investment firms</strong> Starboard Value and Elliott Management. The latter firm has argued that eBay&#8217;s other businesses had become too much of a distraction.</p><p>The San Jose, California-based company similarly announced plans in November to <strong>sell its StubHub ticket marketplace</strong> to European competitor Viagogo for about $4 billion in cash. The deal was completed in February.</p>]]></content:encoded>
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