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        <title><![CDATA[Disney’s ‘Mulan’ off to slow box office start in China]]></title>
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        <link>https://usagag.com/2020/09/11/disneys-mulan-off-to-slow-box-office-start-in-china/</link>
        <lastBuildDate>Fri, 11 Sep 2020 18:03:57 +0000</lastBuildDate>
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            <media:title type="html">Disney’s ‘Mulan’ off to slow box office start in China</media:title>
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        <content:encoded><![CDATA[<p>&#8220;Mulan&#8221; pulled in soft box office sales on its opening day in China &#8212; a market where Disney had banked on raking in the big bucks.</p><p>The live-action remake of the 1998 animated classic amassed just over $8 million on Friday, according to Chinese online ticketing platform Maoyan. That would put &#8220;Mulan,&#8221; which was expected to gross over $1 billion globally, on pace to earn a disappointing $45.5 million in China, the platform predicted.</p><p>&#8220;I&#8217;m pretty confident that the box office total dollars won&#8217;t be anything close to what Disney expected,&#8221; said analyst Rich Greenfield of LightShed Partners. &#8220;It is certainly not going to be a film that will do a couple hundred million in China.&#8221;</p><p>Media critics had been eyeing the film&#8217;s Chinese debut since the film took a detour from movie theaters in the US and any other country that <strong>has sells subscriptions to Disney&#8217;s news streaming service, Disney+</strong>.</p><p>Only customers in China and a handful of other Asian countries are being given the chance to see the flick on the big screen. Everyone else <strong>must pay $30</strong> or wait until Dec. 4 to watch it for free on Disney+.</p><p>Although &#8220;Mulan&#8221; isn&#8217;t selling out, Greenfield said Disney &#8220;deserves credit&#8221; for taking a risk that will give it valuable insights on its Disney+ consumer.</p><p>&#8220;I think Disney is trying to show Wall Street they are leaning into digital,&#8221; he said, before comparing it to &#8220;Tenet,&#8221; a Hollywood flick that only recently hit theaters after months of delay due to the coronavirus.</p><p>Although the Chrisopher Nolan spy thriller raked in $53 million overseas and <strong>$20 million in the US</strong>, Greenfield called its box office performance &#8220;weak.&#8221;</p><p>Even though Disney has yet to release revenue figures from its Mulan-related Disney+ experiment, the analyst said it&#8217;s likely that the Mouse House brought in more, if not the same amount of revenue as &#8220;Tenet&#8221; in the US.</p><p>&#8220;There’s not enough comfort in going back to movie theaters around the world,&#8221; he concluded. &#8220;Releasing a large movie in theaters does not work right now.&#8221;</p>]]></content:encoded>
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