Combs posted a video to his TikTok account noting “working on my dive” which showed the music impresario in swim trunks at the end of a pool, putting on goggles, steeling himself with a deep breath before diving head, hands and feet first into the water. The reaction on social media was instantaneous.

The short clip racked up over 700,000 views in under 20 hours and went viral across platforms.

Twitter user @taddmike posted the TikTok video noting, “ABSOLUTELY HOWLING AT THIS VIDEO OF DIDDY DIVING INTO A POOL LMAOOOOOOOOOOO” while others quickly made Diddy’s non-form a meme, inserting him into Spider-Man scenes, an NFL Cincinnati Bengals tackle, doing an Olympic hurdle, and a video game cage fight.