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        <title><![CDATA[Celeb-Loved Saie Beauty Is Revolutionizing How We Shop for Brand Merch]]></title>
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            <media:title type="html">Celeb-Loved Saie Beauty Is Revolutionizing How We Shop for Brand Merch</media:title>
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						<figure class="wp-caption aligncenter"><img  data-src="/uploads/2021/10/05/celeb-loved-saie-beauty-is-revolutionizing-how-we-shop-for-brand-merch-0.jpg" alt="Celeb-Loved Saie Beauty Is Revolutionizing How We Shop for Brand Merch" /><figcaption class="wp-caption-text"><span class="credit">Saie Vintage</span></figcaption></figure><p><span data-preserver-spaces="true">Makeup brand </span><strong><span data-preserver-spaces="true">Saie</span></strong><span data-preserver-spaces="true"> is as buzzworthy as it gets. Not only is it well known by celebs, but it’s a Clean at Sephora favorite with a loyal following. Take its </span><strong><span data-preserver-spaces="true">Slip Tint Dewy Tinted Moisturizer</span></strong><span data-preserver-spaces="true"> ($32), for example, which is beloved by </span><strong><strong><span data-preserver-spaces="true">Kristen Bell</span></strong></strong><strong><span data-preserver-spaces="true"> </span></strong><span data-preserver-spaces="true">and </span><strong><strong><span data-preserver-spaces="true">Mandy Moore</span></strong></strong><span data-preserver-spaces="true">. Likewise, its </span><strong><span data-preserver-spaces="true">Mascara 101</span></strong><span data-preserver-spaces="true"> ($24) is considered </span><em><span data-preserver-spaces="true">the </span></em><span data-preserver-spaces="true">clean formula to covet among beauty editors — including the <em>Us Weekly</em> Stylish team, of course!</span></p>


<p>Founder and CEO <strong>Laney Crowell</strong> founded the brand in 2019 with a mission to create truly clean and sustainable beauty products with transparent messaging. Now that this dream has come to life, the former fashion editor is expanding the brand’s reach with the launch of a new project entitled <strong>Saie Vintage</strong>.</p>
<p>This new endeavor is the perfect fusion of Crowell’s love for beauty, fashion and nature. Per the brand, it’s best described as a “first of its kind brand merch launch.” Instead of producing T-Shirts stamped with the brand’s name, Saie will feature a rotating lineup of vintage vendors to curate pieces for its new platform.</p>


<p>To shop the collab, head to the landing page, accessible at <strong>saiehello.com/vintage</strong>. From there, you’ll be directed to three sustainable and female-founded businesses from whom you can shop Saie collaboration pieces (until they sell out, anyway!).</p>
<p><span data-preserver-spaces="true">For Saie Vintage’s first drop, the brand’s featuring pieces from </span><strong><span data-preserver-spaces="true">Eveliina Vintage, </span></strong><strong><span data-preserver-spaces="true">Kiko’s Kloset</span></strong><span data-preserver-spaces="true">, and </span><strong><span data-preserver-spaces="true">Large Lemonade</span></strong><span data-preserver-spaces="true">. Each business offers unique one-of-a-kind pieces. Eveliina Vintage is known for its romantic hand-dyed slip dresses, while Kiko’s Kloset prioritizes fun, retro prints. And finally, Large Lemonade gives vintage denim a new life creating wearable art pieces with an antique analog chain stitch machine.</span></p>

		<p>This collaboration is a win for sustainability, so we can only hope that more brands follow suit <span data-preserver-spaces="true">— and Crowell agrees.</span> “We would love to inspire other brands to consider their environmental impact when launching merchandise,” the founder tells <em>Us</em>.</p>
<p>“Shopping vintage is the most sustainable and eco-friendly option for shopping clothes and accessories,” she continues. “Our first steps towards a cleaner planet are reducing the amount of waste we create and reusing whenever we can.”</p>
<strong>Listen to Hollywood's top stars dish their best tips and tricks on Glam Squad Confidential</strong>
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												<p>This story originally appeared on: <strong>US Magazine</strong> - Author:<strong>Marisa Petrarca</strong></p>]]></content:encoded>
                <dc:creator><![CDATA[Marisa Petrarca]]></dc:creator>
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