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        <title><![CDATA[Campbell Soup sales surge on coronavirus stockpiling, but stock dives]]></title>
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            <media:title type="html">Campbell Soup sales surge on coronavirus stockpiling, but stock dives</media:title>
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        <content:encoded><![CDATA[<p>The coronavirus turned out to be chicken soup for Campbell&#8217;s profits, but hungry investors were still scraping the bottom of the can.</p><p>The canned-soup giant reported a 15 percent surge in quarterly net sales Wednesday thanks to consumers <strong>stockpiling shelf-stable foods amid the pandemic.</strong></p><p>But customers snapped up Campbell&#8217;s items so fast last quarter that the company struggled to keep up with demand, according to Chief Executive Mark Clouse. The initial stockpiling &#8220;exceeded shipment capacity,&#8221; and the company is working to add capacity amid continued supply challenges, he said.</p><p>&#8220;Revenues lagged in-market consumption as [Campbell] strained to meet the surge in demand and retailer inventories depleted,&#8221; Bank of America analyst Bryan D. Spillane said in a note. The company &#8220;would have sold more if they could have made more product.&#8221;</p><p>Campbell&#8217;s shares slid as much as 4.7 percent to $49.54 in early trading Wednesday.</p><p>The New Jersey-based company&#8217;s signature soups saw a 35 percent spike in US net sales for the three months ending April 26, a period marked by <strong>coronavirus-fueled panic shopping</strong>. Net sales jumped 20 percent in Campbell&#8217;s broader meals and beverages segment, which includes brands such as SpaghettiOs and Prego pasta sauce.</p><p>The sales boom <span >came as millions of new consumers bought Campbell&#8217;s products, with millennials making up the largest cohort, Clouse said. The company said its &#8220;household penetration&#8221; rose nearly 10 percentage points compared to the same quarter last year.</span></p><p>&#8220;Consumers also have gravitated to these brands because of the comfort they bring,&#8221; Clouse said in prepared comments. &#8220;All of them have seen significant consumption gains during the crisis.&#8221;</p><p>Campbell also increased marketing expenses by 26 percent to keep its brands relevant with a focus on snack ideas and recipes, the company said.</p><p>Campbell reported adjusted earnings of 83 cents a share for its third fiscal quarter, beating Wall Street&#8217;s expectations for about 75 cents a share, according to Bloomberg data. The company now expects net sales to jump 5.5 to 6.5 percent for 2020, up from previous guidance for a 1 percent increase at most.</p>]]></content:encoded>
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