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        <title><![CDATA[Boxed water brand scores new celeb investors amid home delivery surge]]></title>
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        <link>https://usagag.com/2020/05/04/boxed-water-brand-scores-new-celeb-investors-amid-home-delivery-surge/</link>
        <lastBuildDate>Mon, 04 May 2020 16:48:46 +0000</lastBuildDate>
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            <media:title type="html">Boxed water brand scores new celeb investors amid home delivery surge</media:title>
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        <content:encoded><![CDATA[<p>The money continues to flow for celeb-backed subscription water company Flow Alkaline Spring Water.</p><p>The Toronto-based water brand has secured $45 million in new funding, including from rapper Post Malone, as it looks to ramp up its delivery service to meet surging demand as a result of the coronavirus pandemic, The Post has learned.</p><p>“With COVID-19 our sales are up by 50 percent,” founder and chief executive, Nicholas Reichenbach told The Post. “Our e-commerce business is exploding now as more consumers order from us directly.”</p><p>The boxed water company can be delivered straight to consumers’ doorsteps or purchased at Whole Foods, Safeway, Wegmans, Office Depot and more recently Walmart. A 12-pack of 500 milliliter boxes costs $24, or $2 per container.</p><p>Flow provides free delivery to customers who subscribe for regular shipments.</p><p>The $45 million round includes <strong>Shawn Mendes</strong>, the singer behind “Stitches,” who re-upped his investment in the five-year-old company where he already acts as brand ambassador. New investors include Curtis Chambers, one of Uber’s earliest employees; former MLB star Chase Utley and Malone, the singer behind &#8220;I fell apart.&#8221; Ruttenberg Gordon Investments, an investor in Postmates, Blue Apron and Snapchat, also contributed to the latest round.</p><p>The water is sourced from Ontario, Canada, and Seawright Springs in Virginia, where Flow is adding a night-shift to its facility due to surging demand.</p><p>“We feel incredibly grateful and fortunate that we could close this round right now,” Reichenback said.</p>]]></content:encoded>
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