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        <title><![CDATA[Bath &amp; Body Works sales surge, boosting shares of parent L Brands]]></title>
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            <media:title type="html">Bath &amp; Body Works sales surge, boosting shares of parent L Brands</media:title>
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						<p>L Brands shares skyrocketed Thursday as a coronavirus-fueled sales surge at Bath &amp; Body Works helped the retailer post a blowout quarterly profit.</p>
<p>The Ohio-based conglomerate&#8217;s stock price climbed nearly 19 percent to $39.95 in early trading after it smashed Wall Street&#8217;s expectations for the August-to-October quarter, largely thanks to increased demand for Bath &amp; Body Works&#8217; scented soaps and hand sanitizers.</p>
<p>The cosmetics chain&#8217;s third-quarter sales exploded by 55 percent to a record $1.7 billion, with a third of that growth coming from the soaps and sanitizers category. L Brands reported a net profit of roughly $331 million, or $1.17 per share, on Wednesday as a result, blowing past analysts&#8217; estimates of about 20 cents a share, according to Bloomberg data.</p>
<p>Bath &amp; Body Works&#8217; strong performance offset another tough quarter for Victoria&#8217;s Secret, the struggling lingerie business that L Brands unsuccessfully tried to sell earlier this year.</p>
<p>The underwear chain&#8217;s total sales dropped about 14 percent from the year-earlier quarter to $1.3 billion. L Brands said the business nevertheless saw a &#8220;significant improvement&#8221; with bright spots such as the sleepwear and lounge categories, which got a boost from customers &#8220;nesting&#8221; at home.</p>
<p>But CEO Andrew Meslow cautioned investors that that the company may not be able to match its performance from last year&#8217;s holiday season because of ongoing pressures from the COVID-19 pandemic, including constraints on store traffic and online fulfillment capacity.</p>
<p>&#8220;We are confident in the strength of our brands and remain focused on execution and delivering the best possible outcome for the fourth quarter,&#8221; Meslow said in a statement.</p>
<p>The results came about six months after L Brands <strong>scrapped its deal to sell Victoria&#8217;s Secret</strong> to private-equity firm Sycamore Partners after the pandemic shuttered its stores. L Brands subsequently announced plans to <strong>permanently close about 250 of the chain&#8217;s stores</strong> in the US and Canada.</p>
			
					
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