“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” Mulvaney says in the Bud Light ad.

 

 

 

 

 

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A post shared by Dylan Mulvaney (@dylanmulvaney)

In answer to the ad, Bud Light distributors and customers have stopped buying Anheuser-Busch products like Bud Light, Budweiser, Stella Artois, Shock Top, Kona Brewing Co., Michelob Ultra, and Busch Beer.

In a story about the reaction, Beer Business Daily quoted an insider in the beer business who said that distributors in the Midwest and South are worried about their ties to the beer company:

We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas. [Emphasis added]

Anheuser-Busch executives have defended their relationship with transgender activist Dylan Mulvaney. In a statement, they said that the transgender activist's "memorial can" is meant to "celebrate a personal milestone," like the 365th day he has called himself a woman.

In a statement to Fox News Digital, executives said, "From time to time, we make special commemorative cans for fans and brand influencers like Dylan Mulvaney." "This commemorative can is not for sale to the general public because it was given as a gift to mark a personal achievement."

Alissa Heinerscheid, the vice president of Bud Light, is seen on a new video seemingly insulting the brand's traditional customers, which are American guys at sports events and dive bars.

“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said. “Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work.”