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        <title><![CDATA[Apple announces all-digital product launch event next week]]></title>
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            <media:title type="html">Apple announces all-digital product launch event next week</media:title>
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        <content:encoded><![CDATA[<p>Apple is launching a new product next week, but it may not be the hotly anticipated 5G iPhone.</p><p>The company on Tuesday afternoon announced a surprise even scheduled for Sept. 15, with Apple&#8217;s senior vice president of marketing Greg Joswiak sharing a video of the Steve Jobs Theater in Cupertino, Calif.</p><p>The event invite didn&#8217;t say what the event would be about, but came with a &#8220;Time Flies&#8221; tagline, suggesting that Apple may be unveiling off the latest version of its popular Watch series.</p><p>Next week&#8217;s all-digital event is Apple&#8217;s latest foray into socially distant keynotes after it held its annual <strong>annual WWDC developers conference</strong> virtually in June due to the COVID-19 pandemic.</p><p>In addition to two new Apple Watch models, Apple-watchers are also looking for the company&#8217;s first-ever over-ear headphones released under the Apple brand rather than Beats, as well as a possible <strong>new iPad Air model</strong>.</p><p>Apple annual iPhone keynote is traditionally held in September, but this year <strong>may be delayed a month</strong> due to production bottlenecks in Asia caused by the pandemic.</p><p>Apple typically sends engineers back and forth from its offices to its factories in China to finalize designs in the lead-up to the product’s release. But coronavirus lockdowns led Apple to restrict employee travel to hotbeds of the disease in recent months.</p><p>Reports have Apple&#8217;s iPhone event slated for the end of October, where it&nbsp;is expected to announce four new iPhones, with 5G models not hitting stores until November.</p><p>All of the new phones are <strong>expected to feature</strong> high-end OLED displays, but Apple is rumored to not be including a complimentary power adapter or headphones in the box.</p>]]></content:encoded>
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