In honor of National Wildlife Day on Friday, Sept. 4, webcam-focused porn site ImLive has launched a fund-raising campaign to save the so-called “scrotum frog,” a South American amphibian with an unfortunate bodily reference in its name.

The frog — a species living in the Lake Titicaca region, between Peru and Bolivia — is known for being enormous, growing up to 8 inches long and weighing up to 2 pounds and, as of recently, endangered. (The “scrotum,” portion of its title is inspired by the many folds and creases in its green-hued skin.) The amusingly named species made headlines earlier this summer when the International Union for Conservation of Nature reported an approximately 80%-90% decline of the species from 1994 to 2004. This statistic is no laughing matter, as the scrotum frog is considered an “indicator species” and is vital to the area’s ecosystem.

Now, the 18-year-old porn site hopes to help the not-so-little beings by raising money for the Denver Zoo, which has long been a proponent of the funny amphibians.

To make the cash, ImLive is holding a wild animal-themed digital party over Labor Day weekend, from Friday to Sunday, with 5% of proceeds going to the zoo. The party page includes a host of live chats with women in — you guessed it — various animal outfits.

And in a ballsy move, the site has named the campaign “Scrotal Recall.”

The Denver Zoo “has championed rescuing this particular frog species since its population decline made headlines in 2016, when more than 10,000 of the frogs died suddenly,” according to a press release. “In 2017, the frogs hatched roughly 200 tadpoles at the zoo, the first time Titicaca frogs have ever hatched in North America.” The zoo is also the only North American institution to house the frogs.

“Here at ImLive, we care deeply about the environment and are toad-ally excited about helping the preservation of wildlife,” said Adrian Stoneman, ImLive vice president. “We’re asking our whole community to turn their attention to — and help save — a different type of scrotum, a majestic species that once swelled in numbers within Lake Titicaca before commercial industries initiated their demise.”