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        <title><![CDATA[2020 VMAs confirms it: The red carpet is dead amid COVID-19]]></title>
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            <media:title type="html">2020 VMAs confirms it: The red carpet is dead amid COVID-19</media:title>
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        <content:encoded><![CDATA[<p>Call it the dead carpet.</p><p>Sunday night, the <span ><strong>2020 VMAS</strong> offered a canned <strong>red carpet</strong> — interviews were mostly taped, resulting in staid photos of the stars on-screen.&nbsp;</span></p><p><span >There was no real showcase of what MTV&#8217;s Video Music Awards are known for: The most irreverent, <strong>ridiculous and revealing fashion</strong> on the planet. Think Lady Gaga’s dress made out of glistening raw meat, Miley Cyrus’ designer boob duct tape and Lil&#8217; Kim baring one boob covered only by a sparkly pastie.</span></p><p><span >Instead, the awards, which happened “live” here in NYC, but were <strong>mostly pre-recorded in the days leading up to the show</strong>, with many performers shot in-studio on a green screen, featuring seemingly pre-done looks.</span></p><p><span >And so there was Joey King wearing a Versace minidress, which was then superimposed onto a VMA-branded backdrop. Other star photos presented them as living dolls: Nicole Richie wore a neon green dress and a half-smile, and Bebe Rexha showed off a badass manicure and a straight-on stare.</span></p><p>Along with sweaty encounters at clubs, high fives and pants with buttons, the <strong>coronavirus lockdown</strong> has also killed the red carpet as we know it — but that might not be a bad thing.</p><p>The red carpet used to be a magical place us normies loved to ogle: for surprise pregnancy reveals, for A-listers to debut new romantic relationships, for up-and-comers in stunning gowns to make everyone wonder “who is she?”</p><p>But thanks to social media, the luster of movie stars has dulled. Many are revealing themselves to be less mysterious (read: disappointingly boring), or thirsty and frivolous.</p><p>Add to that several tiresome new realms of celebrities: peacocking Instagram influencers, oversharing YouTubers, quirky TikTokers, ridiculous reality stars. All of them creeped on to pre-pandemic guest lists, adding to the list of famous folks demanding designer looks.</p><p>The result: Real Housewives in plunging jewel-toned sheath dresses, every day of the week.</p><p>The first step to reviving red-carpet innovation and elegance? Cut back on the number of events to give designers and stylists time to do what they do best: create memorable fashion moments.</p><p>Experts agree with me that celebrity events have become “oversaturated” and “almost monotonous.”</p><p>&#8220;There are too many celebrities, there have been too many events,&#8221; fashion publicist Sophie Conti said. &#8220;People were fighting for things left and right.”</p><p>A celeb stylist adds: “There are not enough good clothes to go around.”</p><p><span >The beauty of the red carpet extends beyond the stars: makeup artists, hairstylists, seamstresses, tailors, the people who hand-dye the thousands of sequins that will live on one of Kendall Jenner’s gowns.</span></p><p>The look has to stand up to being photographed from every angle and it has to actually survive being worn out in the elements in front of other humans — something that can’t be said for an ensemble created in someone’s living room solely for an Instagram pic.</p><p>In other words, we want Emma Stone with an effortlessly tousled bob and a tulle, forest green Valentino gown, not <span >a YouTuber posed with a snake around her waist.</span></p><p>The pandemic and social unrest in our country has given us a somber and much-needed break from self-congratulatory parties. No one is really ready to return to counting the carats on Charlize Theron’s diamond necklace, fawning over Lizzo’s gown or stomaching another sycophantic TV interview.</p><p>But when we are, let’s give ourselves something glamorous to look forward to — and appreciate what it takes to create it.</p><p> <noscript><img data- data-src="/uploads/2020/08/vma-red-carpet-rose-mcgowan.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/vma-red-carpet-rose-mcgowan.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/vma-red-carpet-rose-mcgowan.jpg" /></p><p> NAUGHTY NOSTALGIA: This year&#8217;s canned red carpet left us missing the shocking fashion of live shows from years past. Lady Gaga wore real meat in 2010,  Lil&#8217; Kim bared her boob in 1999 and Rose McGowan, pictured here, went really really naked in 1998. Oh, the good ole days.</p><p class="credit">FilmMagic</p><p> <noscript><img data- data-src="/uploads/2020/08/vma-red-carpet-lil-kim.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/vma-red-carpet-lil-kim.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/vma-red-carpet-lil-kim.jpg" /></p><p> Lil&#8217; Kim in 1999</p><p class="credit">Getty Images</p><p> <noscript><img data- data-src="/uploads/2020/08/vma-red-carpet-beyonce.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/vma-red-carpet-beyonce.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/vma-red-carpet-beyonce.jpg" /></p><p> Beyonce in 2011</p><p class="credit">WireImage</p><p> <noscript><img data- data-src="/uploads/2020/08/vma-red-carpet-miley-cyrus.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/vma-red-carpet-miley-cyrus.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/vma-red-carpet-miley-cyrus.jpg" /></p><p> Miley Cyrus in 2015</p><p class="credit">FilmMagic</p><p> <noscript><img data- data-src="/uploads/2020/08/vma-red-carpet-jennifer-lopez.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/vma-red-carpet-jennifer-lopez.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/vma-red-carpet-jennifer-lopez.jpg" /></p><p> Jennifer Lopez in 2018</p><p class="credit">Getty Images</p><p> <noscript><img data- data-src="/uploads/2020/08/vma-red-carpet-valentine.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img  data-src="/uploads/2020/08/vma-red-carpet-valentine.jpg" /></noscript></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data- data-src="/uploads/2020/08/vma-red-carpet-valentine.jpg" /></p><p> Justina Valentine in 2019</p><p class="credit">Getty Images</p>]]></content:encoded>
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