What is “interactivity?
“Interactivity,” according to the Oxford Online Dictionary (2018), is “the process of two people or things working together and influencing each other” and “the ability of a computer to respond to a user's input” (our emphasis).
How does website interactivity affect information processing and involvement?
For example, Kim and Stout (2010) developed a theoretical model of website interactivity and proposed that interactivity would have significant impact on information processing, involvement with communication, as well as individuals' knowledge and attitudes.
Does interactivity enhance message comprehensibility and involvement among young people?
The results of their experiment suggested that interactivity did enhance message comprehensibility and involvement, while reducing mental illness stigma and increasing perceptions of severity of mental illness.
How does interactivity affect health beliefs and attitudes?
This shows that interactivity could impact not only proximal outcomes such as message involvement and processing but also distal outcomes such as beliefs and attitudes about a health condition or health behavior. Element interactivity is central to cognitive load theory and the cognitive load effects.