FAQ?
Are crypto exchanges exhausting the early-adopter market?
“They’re beginning to exhaust the early-adopter market,” Columbia Business School professor R.A. Farrokhnia says of crypto exchanges. “They have an incentive to try to increase the market, the number of participants, the volume of trades and so on.”
Are crypto fans afraid of aligning with each other?
“One of the things that we're hearing from our clients in the crypto space is they are fearful of aligning with one fan base and alienating the other,” says Jessi Sanchez, senior vice president of consulting and valuation at Playfly Premier Partnerships, a sports marketing firm.
Why do people want to project staying power with Crypto?
“There’s this element of, ‘We need to project staying power. ’ Because there are plenty of people who don't get what crypto is, and they're kind of like, what is this?” says Kalifowitz. “It communicates, ‘We're here. We're not going. ’ It's a 20-year deal. People know that it means something to rename a building.
Why don’t pro sports teams have crypto sponsors?
That naturally makes some organizations more reticent about partnering with companies in the space. Even with as much money as crypto has poured into sports, many pro teams do not have official sponsors in the industry-and, in many cases, it’s not for lack of trying on the part of the crypto companies.
