A Lamborghini Was Destroyed by an Artist. They're Now Offering the Pieces for Sale as NFTs.

'When Lambo' has become a familiar phrase in the crypto world throughout the years. It seems to be related to a 2014 incident in which a crypto trader acquired a Lamborghini Gallardo using money generated through Bitcoin speculation. Today, members of the crypto community use the phrase 'when Lambo' to question, sarcastically, 'when are the rest of us going to become rich?'

Shl0ms is a well-known NFT artist, and they believe that the question should be retired since it represents everything that is wrong with crypto. "Call me a cynic, but I see the 'when Lambo' meme as symbolizing the short-sighted perspective of crypto only as a tool for self-enrichment," Shl0ms told nft today in an interview. "I worry that if this mentality is not addressed, it will drive our business down a dark road, preventing us from properly exploring the many positive-sum items we may build," they wrote.

Instead of "when Lambo," Shl0ms believes that "where Lambo" is a somewhat better question. What is the solution? Everything is all over the place.

The pseudonymous artist has blown up a Lamborghini Huracan, which costs about $250,000, as part of their next NFT drop, appropriately titled "$CAR."

Creating art out of a Lamborghini

Shl0ms claims that through destroying, they have accomplished significant creation. How?

The car's 999 pieces were methodically sorted, recorded, and shot in rotating movies. These films were later turned into NFT art works. Shl0ms claims that by destroying the conventional object of desire for many in the crypto realm and repurposing it into art, they are making excellent art while also delivering a scorching criticism of the zero-sum, extractive activity ubiquitous in crypto groups and businesses.

In this regard, Shl0ms says that the project's goal is to first compel people to reconsider the concentration on financial gain, and then to persuade people to concentrate on utilizing blockchain technology for larger social benefit rather than self-enrichment.

"I believe that providing compelling, unambiguous instances of [NFT] technology being utilized for mainly non-financial reasons is the greatest approach to illustrate the revolutionary potential of [NFT] technology to doubters." "In that perspective, art is an enormously powerful instrument," Shl0ms added. "I believe bad-faith assaults against NFTs are approaching a fever pitch," they said. "Another hope is that we all find out more effective methods of engaging detractors while exhibiting the potential for good."

Having said that, it should be noted that Shl0ms is a well-known artist in the NFT community. As a result, this initiative is expected to generate between 0.5 and 1 Ether for each NFT. That implies the earnings might range between $1.12 million to $2.24 million, representing a sizable profit. Furthermore, the artist previously earned more than $500,000 with their $FNTN collection and has multiple additional collections that earned tens of thousands of dollars.

The money, on the other hand, may be put to better use.

Shl0ms' newly founded, esoteric art organization, OBELISK, is tied to $CAR. Although the organization's goal has yet to be announced, Shl0ms hopes that it will act as a lighthouse inside the crypto community and a "strikingly good example" to people outside of crypto and NFTs.


In any case, this inventive new drop highlights Shl0ms' dualism. While the anonymous artist might come off as a bit of a jerk on social media (to put it kindly), they are undeniably distinctive and original. Shl0ms' $CAR collection follows the artist's prior attempts towards fractionalization and the democratization of NFT collections, with the goal of pushing limits and challenging notions of what constitutes art.

“My previous drop $FNTN had a similar motivation. I don’t believe in making multiple editions of NFTs, so it was a way to create a larger amount of 1/1s,” Shl0ms tells nft now.

The $CAR collection will be available on the artist's official website on February 25th. For the first launch, 888 $CAR NFTs will be accessible via a ranked auction mechanism, with the remaining 111 saved for future usage by the team behind the drop. The auction will run 24 hours, with the highest 888 bids earning one $CAR.


“Ultimately, auction mechanics are an important aspect of the potential for NFTs to provide a novel medium for artistic expression. I haven’t had the resources to really experiment with game theory or new auction mechanics, and I’m excited for the opportunity to finally do so, even though it was an incredible amount of work and there is certainly a risk of confusion when taking such an idiosyncratic approach,” they said.

Photos courtesy of SHL0MS.

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